Why PPC Is Essential for Canadian Businesses
Pay‑per‑click advertising complements long‑term SEO by driving targeted traffic immediately. It lets you appear on search and social channels the moment a user is ready to buy. 7.04% average conversion rate and a $53.52 cost per lead on Google Ads campaign. Means Canadian firms can predict their returns and scale budgets confidently.
PPC offers massive reach. There are two million sites and apps, reaching more than 90% of internet users worldwide. With precise targeting, remarketing, and day-parting, ads can align with seasonal trends and locations.
