Views on the firm’s videos and posts
All organic, across TikTok, Facebook and Instagram. People spent 159 hours watching the reels.
Case study · an Ontario law firm · September 2026
Found, trusted and reached: what nine months did for a small Ontario law firm.
The client is a family, criminal and real estate practice with offices in Orangeville and Fergus, Ontario. Since January 2026, 3eeez Digital has run the firm’s social video, SEO, Google Ads and website care as one program. Every figure here comes from the firm’s own accounts.
- Client
- An Ontario law firm
- Practice areas
- Family, criminal, wills and real estate
- Offices
- Orangeville and Fergus, Ontario
- Client since
- January 2026
- Services
- Social video, SEO, Google Ads, website care
Results
The results so far
More organic Google clicks
1,730 in the last 91 days, vs. 452 in the same stretch of late 2025.
Appearances in Google AI answers
Since Search Console began reporting it on May 18. 68% came from pages we wrote.
New 5-star Google reviews
A review habit we pushed with the team. Calls from the Google profile rose 36%.
Leads from forms, ads and DMs
68 website forms, 47 Google Ads leads and 4 social DMs. Plus 614 calls from the Google profile.
Lower cost per lead
For real estate law, a practice that opened in July: 47 leads in its first 11 weeks.
Starting point
Where the firm started, January 2026
- Trusted locally since 2018, but the blog had been quiet since June 2025.
- A TikTok account at zero followers, with no video production in place.
- A real estate practice planned for summer, with no search history or referral network.
- No record linking an enquiry to its outcome.
The brief: make an Ontario law firm easy to find, easy to trust and easy to contact, and show what every channel produces.
Organic Google clicks per day
5 → 27The work
What we did, and what it produced
Social media content and management
FoundTrusted
What we did
- Monthly on-site shoots; we script and edit every video
- 35 videos and 16 static posts, each published to Facebook, Instagram, TikTok, LinkedIn and YouTube
- Comments and DMs watched daily, with enquiries routed to the firm
What it produced
182Kviews on TikTok, Facebook and Instagram
159 hrswatched on Instagram and Facebook reels
3,883likes, comments, shares and saves
545TikTok followers, up from zero in January
15.5Kviews on “Why does spousal support exist?”
4DM enquiries, one from a new follower
SEO and local search
FoundTrustedReached
What we did
- 30 blog posts answering the questions clients ask
- 28 website pages built or rewritten, including criminal defence, real estate and Fergus pages
- Google Business Profile managed, plus a steady review habit with the team
What it produced
340non-brand searches on page one, up from 81
55%of organic clicks land on pages we wrote
68contact-form enquiries since February
614calls from the Google profile this year
+47%Google profile views, Jan–Mar vs. Jun–Aug
34new Google reviews, every one 5 stars
Google Ads for the new real estate practice
Reached
What we did
- Built the campaign, landing page, form and call tracking for a July launch
- Cut a test campaign type after one week (205 clicks, zero leads) and 40+ wasteful search terms
- Checked every ad against the Law Society of Ontario’s advertising rules
What it produced
47leads in 11 weeks, from forms and tracked calls
−48%cost per lead, C$111 in month one to C$58 in month three
9.8%search click-through rate, 1.7× the legal average
#1impression share of 12 advertisers in month one
Website care
Reached
Updates, security scans, tested backups and speed checks, so every channel sends people to a site that works.
How these numbers were measured
Social: Metricool, organic posts published Jan 1–Sep 23, 2026 (TikTok and Instagram views, Facebook reel views and post impressions; watch time from Instagram and Facebook reels). Search: Google Search Console, organic only, Oct 1–Dec 30, 2025 vs. Jun 24–Sep 22, 2026; page-one searches are non-brand queries with 10+ impressions at an average position of 10 or better; AI answers from the Search Console generative AI report. Leads: website contact-form notifications Feb 9–Sep 24 (tests, spam and job enquiries removed), Google Ads conversions Jul 9–Sep 23 (forms and tracked calls), Messenger and Instagram DMs; one person who used two channels is counted once. Google Business Profile (Orangeville) via Metricool, Jan 1–Sep 20. Legal average: WordStream by LocaliQ 2026 (13,474 US campaigns). Delivery counts: an Ontario law firm content tracker, Sep 22. Dollar figures are Canadian.